Managing Organisational Change and Innovation. IBM Lect 31 Oct 2005
i. Discuss how management might set about implementing strategic change in an organisation.
ii. Discuss the main problems that might occur and strategy to overcome.
Organisations are constantly undergoing change – be it planned or unplanned. those which can’t adapt to change will probably not survive. There’s 2 different types of changes, Planned change involving one’s organisation strategic decisions to improve / serving a better goods and services in the future (intended). Unplanned change may also involve making strategic decision, but these are decisions forced by particular circumstances rather than being the initiative of top managers.
The triggers of one’s management to having changes may be vary, but from generally speaking, there’s 2 forces. which is from External environment (PEST, politics, econs, social and tech), and Internal environment forces.
There’s 2 types of strategic changes. first one is incremental changes, and the second one is transformational changes. 2 types of reaction from management roles are, Proactive and Reactive. when there’s a change in a certain organisation, there will be a resistance who against or resist it. 2 types of resistance are Individual Resistance, and Organisational Resistance. why do people resist from a change? according to Woodward, 1968, resistance is actually a “natural” process that needs to be understood.
There are several theories that focus in overcoming resistance to change.
1. Kurt Lewin’s Force Field analysis. ( Used for transformational changes ) He indicates that there’s 2 forces in the field of change. one is Driving Forces (positive, forces that direct behaviour away from the status quo), and another one is Restraining Forces (Negative, which hinder movement from the existing equilibrium). restraining forces including: individual’s: self interest, lack of trust and understanding, uncertainty, organisational’s: limited resources, threats to power and influence, structure, etc.
To increase Restraining forces in its organisation, Kurt Lewin make an approach to managing organisational change: 3 Step Model of change. the first step is
a. Unfreezing: change efforts to overcome the pressures of both individual resistance and organisational resistance, change its attitudes, values, believes, behaviour. This is the initial stage for change. The effort for change is to overcome the resistance to change which could be individual / organisations. It involves gathering informations to determine the resistance to change. The gathering of information must be accurate otherwise wrong solution may be implemented and make the problem more serious than before.
b. Moving: changing towards new objectives, good leadership style is essential. This involves moving the behaviour of the employees from the status quo. an important step. effective leadership is essential to convice the workers of the need to move towards the new desired level.
c. Refreezing: accept changes, new values, changed attitude, adopt new believes and changed behaviour.
2. Cole’s Organisation Development. ( Used for incremental changes only ). This method ensures that the organisation employees have the right attitude to cope changes by using following steps:: sensitivity training, survey feedback, process consultation, team building, Action Research (including Diagnosis, Analysis, Feedback, Action, Evaluation). OD usually involves a third party to act as the change agent/behavioural science consultant. The manager’s role in organisational change is a very important one.
3. Kotter and Schelsinger’s 6 different approach: education and communication (time consuming), participation and involvement (time consuming), facilitation and support, negotiation and agreement, manipulation and co-optation, explicit and implicit coercion (used in crisis).
Organisations are likely to have 3 following stages, and each of stages need changes.
1. Founding and early growth. incremental change through evolution, insight, Innovation, promotion within the culture. (adidas’s impossible is nothing slogan, and microsoft’s windows.)
2. Midlife. change through systematic promotion from selected subcultures, planned change through Organisational Development, and technological development.
3. Maturity and decline. why company would like to decline? 1. because competition, high cost, PEST and etc. This is when an outsiders is required to examine, ( Rejuvenate, and revitalise using Action Research OD, Diagnosis, Analysis, Feedback, Action, and Evaluation.). and also, using Lewin’s Force field analysis. Unfreeze, Moving, and Refreeze 3steps model.
End Of the Story
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